The pharmaceutical industry is faced with the challenge of implementing and managing innovation. Pharmaceuticals is the sector where innovation has a dramatic impact on the health and wellness of millions of people and the bottom lines of companies that provide it.  Companies have come to realise that in order to increase R&D productivity they need to dramatically improve their ability to harness knowledge and capability residing both within and beyond their organisational boundaries.  For most of pharmaceutical companies innovation is the central element of their corporate mission. Right now pharma is having trouble keeping up the pace of innovation that patients want and investors expect. It is only a matter of time before pharmaceutical R&D becomes fully engaged.